About Us

All aspects of the Sales function should execute against measurable analytics, follow step-by-step processes, and use established best practices. Funnel Metrics works with your leadership team to ensure thatFunnelocity® will align with the specific needs of your sales organization. Our unique Scoring framework enables a more accurate assessment of team performance versus the common default of quota-based ranking.Funnelocity® provides both Quantitative and Qualitative ratings to fully assess sales performance and provide actionable insights.

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Michael R. Mooradian

Michael R. Mooradian

Founder & CEO

Michael has a proven track record of implementing industry-specific sales process methodologies, forecasting best practices, and developing funnel management performance tools for reporting key sales metrics.

Prior to founding Funnel Metrics, Michael held positions as Chief Sales Officer at GroundLink, Sr. VP of Sales for AIG’s Accident & Health division, VP of Worldwide Sales at Orbitz for Business, and Sr. VP of Sales at Yesmail.com.

Michael’s unique expertise lies in developing proprietary sales methodologies and analytics, customer-centric sales tools, and motivational compensation plans. Based in Chicago, Michael holds a BS in Commerce from DePaul University. He enjoys an occasional round of golf and is an avid fan of the World Champion Chicago Cubs.

Terence A. Walsh

Terence A. Walsh

Chief Technology Officer

Terry has over 30 years of experience creating and executing revenue growth strategies, organizing and building sales teams, and implementing CRM.

Terry transforms his clients’ sales processes and selling practices by helping them learn and implement sales methodologies.

He has over 15 years working with the Salesforce product suite and Salesforce customers, and is responsible for Funnel Metric’s CRM practice.

Prior to Funnel Metrics, Terry worked as a senior executive in sales leadership and operations for leading companies like Culligan International, Cendant Corporation, Whitman-Hart/marchFIRST, Digital Equipment Corporation, and others. Terry received his Business degree from the University of Iowa with majors in Management and Management Information Systems.

Jan Lofgren

Jan Lofgren

Senior Vice President Customer Success

An exceptional leader in sales, marketing and global client management, Jan’s expertise in travel, technology and eCommerce makes her well suited to consult with a diverse set of companies.

Prior to joining Funnel Metrics, Jan held positions as the VP of Strategic Partnerships for Allianz Worldwide Partners, and VP of Account Management, Deployment and Technical Support at Orbitz Worldwide. In this role, Jan was consistently recognized for managing high-performing teams, having facilitated 20% transaction growth year-over-year.

Jan graduated from DePaul University with a BA in Education and Leadership. Based in Chicago, she is passionate about the city and enjoys music, travel, golf, fitness, and Chicago sports teams.

Tom Nolan

Tom Nolan


Tom has vast leadership experience in both accounting and operations, spanning such industries as insurance, staffing and recruiting, direct marketing and media production.

Prior to joining Funnel Metrics, Tom held Controller roles at Viaticus, Inc. and Staffing Consultants, Inc., as well as Controller and Director of Finance roles at Latham SRM and Optimus.

A CPA and graduate of Northern Illinois University, he has held both the FINRA Series 7 and 24 licenses.

When not active in his community, Tom enjoys spending time with family and friends, organizing fantasy sports leagues, listening to the melodic sophistication of Steely Dan, and the occasional fine cigar.

Cecile Horsky

Salesforce Practice Leader

Cecile is an active member of the Salesforce Ecosystem since 2005. Her experience with Salesforce includes two Salesforce Certifications.  Plus, she has managed multiple Sales Enablement platforms at Travelport, Orbitz for Business and Walgreens, that integrated data analytics, marketing and document production into the Salesforce Platform.  Cecile is a Salesforce Trailblazer Community Group Leader since 2006. She also has 15 years’ experience in Strategic Account Management, Advanced Technical Sales and Regional Sales Leadership roles. Giving Cecile 30 years of combined business and technical roles which uniquely position her to effectively and efficiently translate business needs into technical requirements and actionable solutions.