About

Get in Touch

Sales is a measurable science.

All aspects of the Sales function should execute against measurable analytics, follow step-by-step processes, and use established best practices. Funnel Metrics® works with your leadership team to ensure that Funnelocity will align with the specific needs of your sales organization. Our unique Certification Scoring framework enables a more accurate assessment of team performance versus the common default of quota-based ranking. Funnelocity provides both Quantitative and Qualitative ratings to fully assess sales performance and provide actionable insights.

Michael Mooradian

Founder / CEO

Michael R. Mooradian

Michael has a proven track record of implementing industry-specific sales process methodologies, forecasting best practices, and developing funnel management performance tools for reporting key sales metrics. Prior to founding Funnel Metrics, Michael held positions as Chief Sales Officer at GroundLink, Sr. VP of Sales for AIG’s Accident & Health division, VP of Worldwide Sales at Orbitz for Business, and Sr. VP of Sales at Yesmail.com. Michael’s unique expertise lies in developing proprietary sales methodologies and analytics, customer-centric sales tools, and motivational compensation plans. Based in Chicago, Michael holds a BS in Commerce from DePaul University. He enjoys an occasional round of golf and is an avid fan of the World Champion Chicago Cubs.

Chief Technology Officer

Terence A. Walsh

Terry has over 30 years of experience creating and executing revenue growth strategies, organizing and building sales teams, and implementing CRM. Terry transforms his clients’ sales processes and selling practices by helping them learn and implement sales methodologies. He has nearly 15 years working with the Salesforce product suite and Salesforce customers, and is responsible for Funnel Metric’s CRM practice. Prior to Funnel Metrics, Terry worked as a senior executive in sales leadership and operations for leading companies like Culligan International, Cendant Corporation, Whitman-Hart/marchFIRST, Digital Equipment Corporation, and others. Terry received his Business degree from the University of Iowa with majors in Management and Management Information Systems.

Terry Walsh

Chief Technology Officer

Terence A. Walsh

Terry has over 30 years of experience creating and executing revenue growth strategies, organizing and building sales teams, and implementing CRM. Terry transforms his clients’ sales processes and selling practices by helping them learn and implement sales methodologies. He has nearly 15 years working with the Salesforce product suite and Salesforce customers, and is responsible for Funnel Metric’s CRM practice. Prior to Funnel Metrics, Terry worked as a senior executive in sales leadership and operations for leading companies like Culligan International, Cendant Corporation, Whitman-Hart/marchFIRST, Digital Equipment Corporation, and others. Terry received his Business degree from the University of Iowa with majors in Management and Management Information Systems.

Jan Lofgren

Senior Vice President Customer Success

Jan Lofgren

An exceptional leader in sales, marketing and global client management, Jan’s expertise in travel, technology and eCommerce makes her well suited to consult with a diverse set of companies. Prior to joining Funnel Metrics, Jan held positions as the VP of Strategic Partnerships for Allianz Worldwide Partners, and VP of Account Management, Deployment and Technical Support at Orbitz Worldwide. In this role, Jan was consistently recognized for managing high-performing teams, having facilitated 20% transaction growth year-over-year. Jan graduated from DePaul University with a BA in Education and Leadership. Based in Chicago, she is passionate about the city and enjoys music, travel, golf, health and fitness, and Chicago sports teams.

Chief Data Scientist

Taymour Matin

Taymour has been a thought leader in strategic analytics for two decades. As a pioneer in applying analytics to marketing and sales strategy, he has significantly enhanced the financial performance of businesses by integrating proven methodologies with client-specific innovations in media, customer measurement (both digital and offline), and precision targeting. He is passionate about developing scalable customer-centric strategies to drive productivity. Taymour established, developed, and led client analytics teams at Walmart, Wells Fargo, GE and media analytics teams at Publicis and WPP. He holds a BA in International Finance from The George Washington University, and an MBA from Seattle University. Taymour enjoys spending time with his two children and doing hot yoga.

Taymour Matin

Chief Data Scientist

Taymour Matin

Taymour has been a thought leader in strategic analytics for two decades. As a pioneer in applying analytics to marketing and sales strategy, he has significantly enhanced the financial performance of businesses by integrating proven methodologies with client-specific innovations in media, customer measurement (both digital and offline), and precision targeting. He is passionate about developing scalable customer-centric strategies to drive productivity. Taymour established, developed, and led client analytics teams at Walmart, Wells Fargo, GE and media analytics teams at Publicis and WPP. He holds a BA in International Finance from The George Washington University, and an MBA from Seattle University. Taymour enjoys spending time with his two children and doing hot yoga.

Tom Nolan

Chief Financial Officer

Tom Nolan

Tom has vast leadership experience in both accounting and operations, spanning such industries as insurance, staffing and recruiting, direct marketing and media production. Prior to joining Funnel Metrics, Tom held Controller roles at Viaticus, Inc. and Staffing Consultants, Inc., as well as Controller and Director of Finance roles at Latham SRM and Optimus. A CPA and graduate of Northern Illinois University, he has held both the FINRA Series 7 and 24 licenses. When not active in his community, Tom enjoys spending time with family and friends, organizing fantasy sports leagues, listening to the melodic sophistication of Steely Dan, and the occasional fine cigar.

Advisory services to help your business succeed.

Funnel Metrics offers advisory services to clients who want to assess the performance of their sales team using our proven methods and techniques, including our FunnelocitySM sales management solution. Advisory services are broken down into: Sales Management, Venture Capital/Private Equity, and Post-Engagement Support.

Get in Touch

“Funnel Metrics leadership and disciplined processes rapidly produced outstanding results.”

- Dave Tolmie, former CEO of Yesmail

“The Funnel Metrics methodology is an effective catalyst for growth and transformation.”

- Kurt Ekert, President & CEO of CWT

“Funnel Metrics improved our sales performance and accelerated company revenue and profitability.”

- Gary Rappeport, former CEO of Donlen, a Hertz Company