About Us

All aspects of the sales function should execute against measurable analytics, follow step-by-step processes, and use established best practices. Funnel Metrics works with your leadership team to ensure that Funnelocity® will align with the specific needs of your sales organization. Our unique scoring framework enables a more accurate assessment of team performance versus the common default of quota-based ranking. Funnelocity® provides both quantitative and qualitative ratings to fully assess sales performance and provide actionable insights.

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Michael R. Mooradian

Michael R. Mooradian

Founder & CEO

Michael has a proven track record of implementing industry-specific sales process methodologies, forecasting best practices, and developing funnel management performance tools for reporting key sales metrics.

Prior to founding Funnel Metrics, Michael held positions as Chief Sales Officer at GroundLink, Sr. VP of Sales for AIG’s Accident & Health division, VP of Worldwide Sales at Orbitz for Business, and Sr. VP of Sales at Yesmail.com.

Michael’s unique expertise lies in developing proprietary sales methodologies and analytics, customer-centric sales tools, and motivational compensation plans. Based in Chicago, Michael holds a BS in Commerce from DePaul University. He enjoys an occasional round of golf and is an avid fan of the World Champion Chicago Cubs.

Tom Nolan

Tom Nolan


Tom has vast leadership experience in both accounting and operations, spanning such industries as insurance, staffing and recruiting, direct marketing and media production.

Prior to joining Funnel Metrics, Tom held Controller roles at Viaticus, Inc. and Staffing Consultants, Inc., as well as Controller and Director of Finance roles at Latham SRM and Optimus.

A CPA and graduate of Northern Illinois University, he has held both the FINRA Series 7 and 24 licenses.

When not active in his community, Tom enjoys spending time with family and friends, organizing fantasy sports leagues, listening to the melodic sophistication of Steely Dan, and the occasional fine cigar.