About Us

All aspects of the sales function should execute against measurable analytics, follow step-by-step processes, and use established best practices. Funnel Metrics works with your leadership team to ensure that Funnelocity® will align with the specific needs of your sales organization. Our unique scoring framework enables a more accurate assessment of team performance versus the common default of quota-based ranking. Funnelocity® provides both quantitative and qualitative ratings to fully assess sales performance and provide actionable insights.

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Michael R. Mooradian

Michael R. Mooradian

Founder & CEO

Michael has a proven track record of implementing industry-specific sales process methodologies, forecasting best practices, and developing funnel management performance tools for reporting key sales metrics.

Prior to founding Funnel Metrics, Michael held positions as Chief Sales Officer at GroundLink, Sr. VP of Sales for AIG’s Accident & Health division, VP of Worldwide Sales at Orbitz for Business, and Sr. VP of Sales at Yesmail.com.

Michael’s unique expertise lies in developing proprietary sales methodologies and analytics, customer-centric sales tools, and motivational compensation plans. Based in Chicago, Michael holds a BS in Commerce from DePaul University. He enjoys an occasional round of golf and is an avid fan of the World Champion Chicago Cubs.

Terence A. Walsh

Terence A. Walsh

Chief Technology Officer

Terry has over 30 years of experience creating and executing revenue growth strategies, organizing and building sales teams, and implementing CRM.

Terry transforms his clients’ sales processes and selling practices by helping them learn and implement sales methodologies.

He has over 15 years working with the Salesforce product suite and Salesforce customers, and is responsible for Funnel Metric’s CRM practice.

Prior to Funnel Metrics, Terry worked as a senior executive in sales leadership and operations for leading companies like Culligan International, Cendant Corporation, Whitman-Hart/marchFIRST, Digital Equipment Corporation, and others. Terry received his Business degree from the University of Iowa with majors in Management and Management Information Systems.

Tom Nolan

Tom Nolan

CFO

Tom has vast leadership experience in both accounting and operations, spanning such industries as insurance, staffing and recruiting, direct marketing and media production.

Prior to joining Funnel Metrics, Tom held Controller roles at Viaticus, Inc. and Staffing Consultants, Inc., as well as Controller and Director of Finance roles at Latham SRM and Optimus.

A CPA and graduate of Northern Illinois University, he has held both the FINRA Series 7 and 24 licenses.

When not active in his community, Tom enjoys spending time with family and friends, organizing fantasy sports leagues, listening to the melodic sophistication of Steely Dan, and the occasional fine cigar.

Stephanie Edelen

Stephanie Edelen

Customer Success Manager

Stephanie is a dedicated Salesforce administrator who is responsible for implementing Funnelocity with our new customers. As a highly effective Project Manager, she ensures that customers have a great onboarding experience and receive value from using Funnelocity. As a former educator, Stephanie is focused on learning and continually increasing her knowledge of Sales, CRM and technology. Stephanie received her Bachelor’s degree in Education from the University of Indiana – Bloomington and a Masters in Education from Purdue University. 

David Falter

David Falter

Advisory Board Member; Managing Partner, Acorn Growth Partners, Inc.

An eight-time CEO and Board Director who has successfully led technology companies ranging from $25MM to $1BB+ serving numerous industries, Dave has a history of providing timely and valued advice and counsel to Boards and to operating CEO’s on challenges concerning high-growth strategy formation and go-to-market optimization, capital raising, organizational development, and the transformation of business models through the harnessing of Big Data and the adoption of AI technologies.

Stormie Lee

Stormie Lee

Account Executive

Stormie is an experienced sales and business development professional who focuses on new customer acquisition. Prior to Funnel Metrics, Stormie worked in Sales and Customer Service roles at Tesla, and worked as a Sales Manager at Lifetime Fitness. She has extensive background in sales development and is helping to spread the word about Funnel Metrics’ sales performance management solutions to new prospects and customers.

When not at work, Stormie competes as a competitive weightlifter, She loves leadership books from authors like John Maxwell, Steven Covey, and Jocko Wilink, to name a few. Always focused on personal growth, Stormie is also a certified personal trainer and hairstylist.

Tom Swanson

Tom Swanson

Advisory Board Member; President, TJ Swanson Co.

Tom has unique background in sales, including leading Global Sales organizations selling technology products and services and as an Investment Banker selling companies.   He has a proven track record, building two premier Silicon Valley Tier 1 SaaS Software Sales Organizations from start-up to $100mm+ in revenue, IPO and exit.  In addition, Tom has over 15 years of Investment Banking experience, advising early stage and exit stage clients on Strategic Business Development, “Revenue Multiplier” transactions, Partnerships, Mergers and Acquisitions.  He holds FINRA Series 79 and 63 Investment Banking licenses.