About Us

All aspects of the Sales function should execute against measurable analytics, follow step-by-step processes, and use established best practices. Funnel Metrics works with your leadership team to ensure thatFunnelocity® will align with the specific needs of your sales organization. Our unique Scoring framework enables a more accurate assessment of team performance versus the common default of quota-based ranking.Funnelocity® provides both Quantitative and Qualitative ratings to fully assess sales performance and provide actionable insights.

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Michael R. Mooradian

Michael R. Mooradian

Founder & CEO

Michael has a proven track record of implementing industry-specific sales process methodologies, forecasting best practices, and developing funnel management performance tools for reporting key sales metrics.

Prior to founding Funnel Metrics, Michael held positions as Chief Sales Officer at GroundLink, Sr. VP of Sales for AIG’s Accident & Health division, VP of Worldwide Sales at Orbitz for Business, and Sr. VP of Sales at Yesmail.com.

Michael’s unique expertise lies in developing proprietary sales methodologies and analytics, customer-centric sales tools, and motivational compensation plans. Based in Chicago, Michael holds a BS in Commerce from DePaul University. He enjoys an occasional round of golf and is an avid fan of the World Champion Chicago Cubs.

Terence A. Walsh

Terence A. Walsh

Chief Technology Officer

Terry has over 30 years of experience creating and executing revenue growth strategies, organizing and building sales teams, and implementing CRM.

Terry transforms his clients’ sales processes and selling practices by helping them learn and implement sales methodologies.

He has over 15 years working with the Salesforce product suite and Salesforce customers, and is responsible for Funnel Metric’s CRM practice.

Prior to Funnel Metrics, Terry worked as a senior executive in sales leadership and operations for leading companies like Culligan International, Cendant Corporation, Whitman-Hart/marchFIRST, Digital Equipment Corporation, and others. Terry received his Business degree from the University of Iowa with majors in Management and Management Information Systems.

Jan Lofgren

Jan Lofgren

Senior Vice President Customer Success

An exceptional leader in sales, marketing and global client management, Jan’s expertise in travel, technology and eCommerce makes her well suited to consult with a diverse set of companies.

Prior to joining Funnel Metrics, Jan held positions as the VP of Strategic Partnerships for Allianz Worldwide Partners, and VP of Account Management, Deployment and Technical Support at Orbitz Worldwide. In this role, Jan was consistently recognized for managing high-performing teams, having facilitated 20% transaction growth year-over-year.

Jan graduated from DePaul University with a BA in Education and Leadership. Based in Chicago, she is passionate about the city and enjoys music, travel, golf, fitness, and Chicago sports teams.

Sara Davis

Sara Davis

Director of Solutions Engineering

Sara is a Salesforce CRM guru. She has over 15 years experience in software engineering and Salesforce administration, and has spent the past decade developing, leading, and managing CRM and Marketing Automation solutions for a variety of technology businesses and organizations. Sara partners closely with sales and operations executives to understand their user journeys and to transform their internal processes to ensure they are customer-centric, optimized, and efficient.

Sara holds an MBA from UC Berkeley. Based in Washington DC, Sara is passionate about education, and spends her spare time traveling or playing music.

David Falter

David Falter

Advisory Board Member; Managing Partner, Acorn Growth Partners, Inc.

An eight-time CEO and Board Director who has successfully led technology companies ranging from $25MM to $1BB+ serving numerous industries, Dave has a history of providing timely and valued advice and counsel to Boards and to operating CEO’s on challenges concerning high-growth strategy formation and go-to-market optimization, capital raising, organizational development, and the transformation of business models through the harnessing of Big Data and the adoption of AI technologies.

Tom Nolan

Tom Nolan

CFO

Tom has vast leadership experience in both accounting and operations, spanning such industries as insurance, staffing and recruiting, direct marketing and media production.

Prior to joining Funnel Metrics, Tom held Controller roles at Viaticus, Inc. and Staffing Consultants, Inc., as well as Controller and Director of Finance roles at Latham SRM and Optimus.

A CPA and graduate of Northern Illinois University, he has held both the FINRA Series 7 and 24 licenses.

When not active in his community, Tom enjoys spending time with family and friends, organizing fantasy sports leagues, listening to the melodic sophistication of Steely Dan, and the occasional fine cigar.